Letter from the Founders
Change is all around us. Whether we like it or not, nothing stays the same including the way customers perceive your business. And there’s this funny thing about perception…sometimes it can leave your business stuck in a rut. Lacking creativity. Using the same processes, over and over again, expecting new results.
We see things a bit differently here at Craeve & Company and we designed our business model to disrupt the way your business leverages traditional sales and marketing consultancy firms. We’ve curated creative partnerships with complimentary firms to create a unique and specialized resource for the foodservice industry.
Born and raised in the Appalachian Mountains, Chelsea grew up in an entrepreneurial household working closely with her father in all aspects of his business. After graduating from West Virginia University with a Bachelor’s in Visual and Performing Arts, she began her career as the owner of a small theatre group in Chicago serving as the Managing Director. While arts management and entrepreneurship were always a big part of her identity, she strategically shifted her skillset to sales and operations at a start-up manufacturer in the foodservice industry around 2006. Chelsea received her Master of Science in Integrated Marketing Communications from West Virginia University’s Perley Issac Reed School of Journalism in 2012.
During her highly decorated career, Chelsea ascended the ranks quickly from Regional Manager to National Sales Director with a specialization in Corporate Accounts. With over 12 years in high-level sales management positions, she always thrived in fast paced and high growth businesses. On top of her expertise in sales and marketing, she believes in the utmost importance of understanding every aspect of a business, from finance and operations to customer service and product development, in order to achieve maximum growth. From her clientele, as well as from her employers, she has proudly received multiple recognitions such as Essential Piece, Custom Closer, Outstanding Supplier of the Year and numerous Awards of Excellence. Chelsea also enjoys mentoring and started independent project consulting with small businesses around 2015. She is a newly minted Board Member for Our Town Theatre and continues to serve as a Big Sister for Big Brothers Big Sisters.
An entrepreneur at heart, it has been her dream to start a community-based consulting business that combines her creative passion with her analytical experience.
Mikey Virts was born and raised in the mountains of Oakland, Maryland. A native of Garrett County and graduate of Garrett College and Frostburg State University, Mikey moved to Chicago after college. There he began his 13 year career in finance, working his way up in the accounting department of a consulting firm to the position of Senior Coordinator. While in Chicago, Mikey co-founded his own theatre company, where he had the opportunity to test his leadership skills as both a producer and director.
After moving back to Oakland to start a family, Mikey continued his career in finance while maintaining his love of theatre. Mikey became an active board member of Our Town Theatre, quickly transitioning into the leadership roles of Vice President, President, and eventually Artistic Director, which is his current position at the theatre. Under his tenure, the theatre is currently thriving and has received grant funding for both children’s theatre and community outreach projects. Between his theatre work and coordinator position, Mikey manages the budget of both a non-profit organization and a half a billion dollar corporation.
Currently living in Deer Park, MD with his wife and three daughters, Mikey is excited to take his experience as a financial analyst and apply it to a community-based consulting business.